The importance of video content nowadays cannot be overstated. Video content has officially unseated images and text as the primary means of communicating with an audience – no matter the industry or context.

How does this affect the corporate world? Well, that rule doesn’t only apply to “recreational” or “entertaining” content – it’s also true of business and corporate videography. Social media platforms now actively push video content onto your feeds - more than any other kind of content. Moreover, the value of video as a way of distilling and disseminating information is absolutely massive.

Vancouver is a crowded city - in more ways than one. Every saturated industry is facing stiff competition from within, and business owners are left struggling to find ways to stand out from their competition.

So how can you get potential clients to choose you? Video is a great option – but not just for promotional purposes.

Video marketing for the sake of branding can be tricky for health care providers. In fact, you may think it’s entirely unnecessary, but the opposite may actally be true.

Cultivating the proper tone is an underappreciated element of video production. Across all mediums, artist strive to generate a particular emotional character or feel. This is true even for corporate promotions.

Even in corporate videos and commercials, storytelling is indispensable. Storytelling is what turns the mundane everyday into narrative gold, transforming facts and figures into engaged potential clients. In videography across every medium – commercials, film, vlogging, online content, and more – storytelling is the most crucial ingredient to driving engagement. 

Sports may be an athletic contest on the outside, but at their core, they’re a highly visual medium; the sparring of modern gladiators augmented, globally decentralized, dramatized, and refined by the simple addition of video cameras. The introduction of the camera invited us in to be spectators, participants, and commentators, and changed the face of global athletics forever – and the industry behind it.

As you know, there’s a lot of phones on the market, all of which are equipped with some pretty mighty video cameras. In fact, you probably already carry in your pocket a camera that’s capable than any consumer-grade camera that was on the market fifteen years ago. Here’s some info about the best phone video cameras from major phone manufacturers.

Any good videographer knows that technical tools (such as fancy cameras and gear, lighting, etc), while important, are rarely the most crucial element of a good video. A talented editor with a ten year-old phone can make a video far superior to an untalented editor with a cinema-grade camera.

If you’re a business owner, it may be hard to see the immediate benefits of using video on your website and social media platforms. Perhaps you’re in an industry that doesn’t seem, at first glance, to lend itself to the medium of video. Perhaps other time-tested methods of marketing, such as word of mouth, are still working for you. Perhaps video just seems too expensive.

Video has become a powerful medium – one capable of mixing visual and aural media into something comprehensive, emotive, and sleek – all while giving you an image of professionalism and modernity. It can capture things both large and small in scope, balance them visually, and assign them emotional value within the eyes of viewers. It’s a powerful tool that can help anyone, in any industry, stand out.

Marketing in trades and contracting is historically based heavily on word-of-mouth marketing. Word-of-mouth has probably served you very well over the years, so you might be asking yourself: why fix what isn’t broken? Why bother with things like social media and online marketing?